I collected as a kid in the early nineties, the way most people my age did: a few packs from the drugstore, a shoebox, a binder for the good ones, and a Barry Bonds card that I would not have traded for anything. Then life happened and the shoebox went into a closet for the better part of twenty-five years. When the world shut down in 2020 I pulled it back out, and the hobby I found had changed completely. Breaks on live streams. One-of-one patch cards selling for more than a house. Pre-orders that vanish in a minute. Prices that nobody could explain and everybody had an opinion on.

What had not changed was how hard it is to get a straight answer. Which cards from a set have actually been pulled? What did the last one really sell for, not what someone asked for? When does a product come out, and did that date just move? The information exists, scattered across streams, group chats and auction archives, and the people who have it are usually the people selling to you. I started keeping my own spreadsheets to answer those questions for myself. This site is those spreadsheets, cleaned up and made public.

The information exists. It just is not written down anywhere you can find it.

Why this site exists

I am here to give back to a hobby that gave me a lot as a kid, and the way I know how to do that is with data. I love statistics. I love the part of sports that lives in the box score, and I love the part of technology that turns a pile of numbers into something a person can actually use. Breaking Analytics is where those meet. Every page on it started as a question I could not get answered, and every number on it is one I checked myself.

The people I am writing for are the ones who just came back, or just started, and are about to make the mistakes I made: buying a break spot without doing the arithmetic, paying a “comp” that turned out to be an asking price, chasing a card that had already been pulled weeks ago. None of that is secret knowledge. It is just knowledge that nobody bothers to write down for the person who needs it most.

What is here

How the numbers are made

A pull counts when there is video or a clear photo of the card. A sale counts when there is a listing, a closed auction or a screenshot with a date on it, and the venue is named. A release date comes from Topps, and when Topps changes it, the old date stays on the page next to the new one. The guides carry the date they were last checked, and the figures inside them are pulled live from the trackers, so a number you read there is the same number the tracker shows today. When I do not know something, the page says so, in those words.

I make mistakes. When you find one, tell me and I will fix it and say what changed. The submission form on the NBA tracker goes straight to me, and so does anything you send on social.

Where this is going

More trackers as more sets get a Debut Patch. More guides: pricing a card and reading a comp, selling, grading. Reviews of the Whatnot channels I actually buy from, on video, once the office is finished. And somewhere down the line, a way to turn this into the job: I would love to spend my working life where technology and sports overlap, and this site is the clearest thing I can point at to show what that looks like.

Say hello

I am on X, Instagram, Threads and Facebook. If you have pulled a Debut Patch, seen one sell, or spotted something wrong on a page, that is exactly what I want to hear about.